Wednesday, December 4, 2013

Thank You for Supporting Mawaheb!

Hi Everyone,

We just want to say a HUGE thank you to all the Craft Land customers who supported our Ramadan 2013 Trade for Aid programme by donating crafting tools, materials, books and machines to Mawaheb - a Dubai-based art studio for adults with special needs.

Today we handed over the donations to the cool gang down at Mawaheb, and our sewing tutor, Steph, enjoyed showing them how to get to grips with one of the fantastic sewing machines donated.

Thanks from Mawaheb

Unloading the Craft Land van of goodies!

Unpacking the boxes of fantastic donations!

Trying out the fancy new machine!

Judging by the artwork currently produced by the Mawaheb students, we're really excited to see what creative pieces come from the bounty of goodies donated via Craft Land.

For more information about Mawaheb, visit:

To donate items for next year's Trade for Aid, sign up to our newsletter for information.

Friday, November 22, 2013

Craft Land's CRAZY FLASH SALE - This Week Only

Save up to 60% at the Crazy Craft Land FLASH Sale - THIS WEEK ONLY!

From Sunday 24th to Satuday 30th November, you can bag yourself a serious crafty BARGAIN at Craft Land. Save BIG on your favourite crafting materials, tools and books!

While stocks last... don't miss out! Get here fast!

Sunday, October 27, 2013

Appliqué tutorial


Let me first introduce myself; I'm Stephanie Deaves, sewing and quilting teacher at Craftland. I moved to Dubai, with my husband, 2 years ago after completing my degree in Textile Design at the University of the Arts, London. My degree was about taking an experimental and creative approach to textile design, bringing together ideas and conceptual development, whilst exploring the application of textiles within fashion and interior design. I now design and make my own range of accessories which I sell in and around Dubai. If you would like to know a bit more about me and my work you can visit my blog here.

I have been teaching at Craftland for a year and a half now and I love it! To be surrounded by creative minds, fabric and threads all day is a real treat ...the only downside being that I can't seem to leave without buying something (my husband doesn't share my love of rulers and scissors)!

For this blog post, I thought I'd share a couple of quilts I've made recently; my 'Monsieur Saucisson' quilt and 'Movember' quilt. They are both made using appliqué, and I have included a simple, easy to follow tutorial about appliqué in this post. Appliqué is a fantastic technique for personalising any project.

'Monsieur Saucisson'

So, anyone that knows me will know how much I love sausage dogs! The super cute sausage in this photo is called 'Dash', and sadly, no, he does not belong to me. He was the perfect model!


The idea behind this quilt was 'If you can't grow one, sew one!'

November is just around the corner, so get started on your 'Movember' quilt now!

Appliqué tutorial:

1. What you'll need:

  • Background fabric (something quite plain so your appliqué will be clear)
  • Fabric for appliqué (this can be patterned)
  • Fusible web (paper backed)
  • Co-ordinating thread (I usually go slightly darker than my appliqué fabric)
  • Template (you can draw your own or print a picture from the internet. Remember you will have to stitch around this, so make sure it does not have too many small details! Also, keep the image simple and quite stylised as it must be an easily recognisable outline)
  • Sewing supplies (sewing machine, scissors, pins, iron)

Template tips

2. Fusing your shape to a backing fabric:

Once you have picked your template, trace the outline onto the paper side of your fusible web (remember your image will be reversed). Then trim roughly around the outline. 

Iron the fusible web onto the wrong side of your appliqué fabric (the rough side of the fusible web is the adhesive side). Cut your shape out, peel the paper off the back, place it on your background fabric and iron it in place.

3. Stitching around your shape:

You have a few choices when it comes to selecting a stitch. You can use straight stitch for a 'messier' look as the raw edge will be visible, zig zag or blanket stitch, which gives a neater finish as the raw edges are sealed in the stitch.

I have chosen to use blanket stitch. I have chosen a slightly darker thread than the colour of my fabric so it gives the shape a bolder outline. 

When using blanket stitch, try to keep the straight line part of the stitch perfectly in line with the raw edge of your shape. When sewing curves, remember, needle down, presser foot up and slightly pivot the fabric. Only change direction when your needle is on the edge of the fabric. You can adjust the size of the stitch according to the size of your shape by changing the stitch length and width. 

Try a practice piece first! 

Secure your thread ends with either a couple of back stitches or thread your top threads into a needle, take them to the back of the fabric, tie them in a knot and trim the excess.

5. It's as easy as that! A few more and you have a quilt...

If you need any help, come along to a clinic at Craftland (you can check the schedule here). We are happy to help with any problems or questions ...or just come and show us what you're working on!

Wednesday, October 9, 2013

Craft Land TRADE FOR AID gives a RAEY of hope in Ethiopia

This post has been written by Kay Bruce, Marketing Manager and former Sewing Tutor for Craft Land. Kay describes her childhood as "growing up under a sewing machine"... with a mother who made soft toys and puppets as a business - a real 1980s mumpreneur!

Juggling a creative passion with a head for marketing and PR has not always been easy - for Kay, working for Craft Land is the best of both worlds!

Kay has also trained as a fashion designer and pattern cutter and designs unique, limited edition, printed silk scarves - see


Hello Lovely Reader!

Welcome to Craft Land's fab blog. Here's where we share the inner world of Craft Land with you - and show you how to make some cool stuff too!

For this post, I'd like to share with you something that touches my heart - Craft Land's support of the RAEY project in Ethiopia.

RAEY is a community school for children whose families are in extreme poverty and/or suffering due to illness.

Children at the RAEY School

Each year during Ramadan, Craft Land runs a "Trade for Aid" promotion; encouraging people to bring in their unwanted crafting tools, materials, books and machines - to donate to a charitable cause (in the spirit of Ramadan). Each year we work with a different charity.

In 2011 we worked with the Manzil School for Special Needs in Sharjah. A wonderful establishment that gives it's students confidence and experience - helping them to play a role in society and feel good about themselves. Our donations in 2011 enabled Manzil to teach machine sewing and yarn crafts to the students.

Manzil Students with the donated Sewing Machines in 2011

In 2012, Craft Land's Trade for Aid supported RAEY:

The RAEY community is still in it's infancy, with it's founder, Dr Carolyn Roesler, and her many geneous volunteers, gradually putting into place more and more elements to help those who are part of the community. One such element is a Sewing Room for the HIV Women's Centre. A place where ladies affected by the illness can learn a valuable skill and eventually produce products that can be sold to sustain the community and help them to be self-sufficient.

During Ramadan 2012 we received extremely generous donations - including two industrial sewing machines. It took some time to get the donations through Ethiopian customs (well done to the RAEY team for their dedication and persistence here!) and it might take a little time to get a venue with electricity for the machines, but once a venue has been found, the donated machines, tools and materials will be used by the teacher at the HIV Women's Centre to teach the ladies how to sew.

The ladies learn to sew by hand and on beautiful old pedal Singer machines (they don't make them like that anymore!)

Learning to Sew with Volunteer Janine de Klerk
We are looking forward to watching this element of the RAEY community grow and wish everyone involved all the best. For more information see

And watch this space.... for Trade for Aid 2013 Craft Land took donations for Dubai-based charity Mawaheb - we will be delivering the donations shortly - I'll be posting pictures and words to share with you all in a few weeks.

Until then - May the CRAFT be with You!!! (perhaps more funny for the German-speaking readers... "Kraft" in german means "strength" or "force") :-)

K xx

Tuesday, September 17, 2013

Bunting Tutorial

This blog post is written by Reesha Almeida Coutinho, Craft Land sewing instructor and owner of Prêt à Papier, Custom Printables and Event Stationery.

Let me take this opportunity to briefly introduce myself to you. Ever since I can remember I have been interested in all kinds of artistic and creative activities, whether it be painting, sewing, crafting or interior design. I am very fortunate to be able to make my hobby my career. I hold a Bachelors Degree in Visual Communication from the Goa College of Art, and that has helped me gain a wider knowledge of the principles of design, colour, textures and form. These are principles I now use almost instinctively in any creative work I do.

I recently joined the Craft Land team of teachers as a sewing, quilting, machine embroidery teacher and designer. I have been obsessed with Craft Land ever since it first opened in Dubai. You can only imagine my excitement when I was offered a position as a teacher and designer here. Craft Land hosts a number of classes, workshops and clubs to help the residents of UAE develop their creative side. The store also offers a plethora of sewing and crafting supplies that inspire creative minds on a daily basis.

When I wanted to redecorate my daughters room which is also my craft room, I didnt have to look very far for inspiration.

I was instantly drawn to the new range of Lecien Fabric that we carry at Craft Land. These are lovely 100% pure Japanese cotton which seemed perfect for my vintage chic aqua & red themed vision. I chose some  florals combined with polka dots, which allowed the scheme to be girly and playful whilst not being too childish at the same time.

For my first blog post, I would like to share with you a tutorial to make a fabric bunting. It transformed the room and added that special whimsical touch.  I made 4 buntings with with 4 triangular shapes each and hung them over each large window in the room.

To make 4 bunting strings with 4 different patterned triangles on each

1/4  metres of fabric from 4 different co-ordinating fabrics
5 metres of bias binding tape
4 metres of Rick rack tape
A rotary cutter(optional)
A ruler
A tape measure
Sewing thread
The bunting template (Download here)

1.Download and print the bunting template according to instructions on the printable. Cut it out along the outside dotted line.

2. Fold one of your fabrics right sides together along the long sides. Place the template on top of the folded fabric.

Cutting the template

3. Using the template as a guide, cut out the triangles by placing the template opposite to each other every time, to use up the fabrics in the most economical way. Cut up all the triangles in this way. You should have 32 triangles.

4. Take two of the triangles from the same fabric and place them with the right rides facing each other. Sew down the two long sides of the triangles with a 1/4 inch seam. Leave the top open. Snip off the corner. Do this for all your triangles.

5.Turn all your triangles right side out. Iron them so that they are flat and snip off the excess fabric at the opening.

6.Cut out your bias binding strips into 4 pieces each 1.5m long.

7. Pin your first triangle 25cm away from one end of your bias strip. You should be able to fold your bias binding in half lengthwise so that you have a neat strip with no raw edges showing

8.The raw edge of the top of the triangle needs to be encased within the center fold of the bias binding tape.

9. Pin in place, repeat by attaching the rest of your triangles equally spaced along the length of your bias binding strip. You should leave about 25cm of bias binding free after attaching the 4th triangle.

Placing the triangles 

 10. Choose a thread that matches with your bias binding and top stitch down the entire length of the bias binding making sure the triangles are caught neatly within the stitches.

 11. All your triangles will now be attached to the length of the bias binding strip.

10. Measure and cut 4 pieces of rick rack tape into 1mm pieces.

11. Place the rick rack at the point where the first triangle starts. Fold the end in, and pin in place over the bias binding tape. Pin all along the length of the bias binding strip along the tops of the triangles.
The rick rack should end after the last triangle. Fold in the end. Machine stitch carefully to attach the rick rack to the bunting.

12. You now have 1 complete bunting, with 25cm free on each side of the triangle,s that you can use to hang your bunting. Repeat the above steps to make 3 more. Hang over your curtain rods and voila! Stand back and enjoy!

Monday, September 2, 2013

Embroidery at Craftland

Today I'd like to introduce myself to you all, I'm Jessica Aldred, the embroidery teacher and general embroidery guru at Craftland.

Canvaswork class sample
I trained to be a professional designer and embroiderer at the Royal School of Needlework (RSN) in the UK, and over three years I learnt 30 different hand embroidery techniques as well as restoration and conservation and art and design. After graduating I went to work in costume at the Royal Opera House in London where I bought and maintained the materials used to make the costumes. I worked on operas such as Madame Butterfly and Tosca and also for The Royal Ballet . After three years there I returned to the RSN where I spent four years working as the education coordinator. During that time I was hugely honoured to be a member of the team who produced the embroidery for the Duchess of Cambridge's wedding dress and veil. In 2011 my first book was published- Adventures in Needlework- which I co-authored with Emily Peacock who is well known in the UK for her bright, contemporary needlepoint kits.

Last year my husband and I moved to Dubai as a result of his job, but it was a timely move for me- I was ready for a fresh start. I soon discovered Craftland and was very impressed with their shop, classroom and team of experts, so I was thrilled when they offered me a job! Since I started I've been busy teaching, helping to select new stock for the shop, developing classes, designing and making samples and preparing for the embroidery clubs. In addition to the photograph above here are some of the new class samples I've created;

Goldwork class sample

Stumpwork class sample
Our classes start up again on 15th September and for embroidery there's now a clear path of progression from classes for complete beginners up to more complex and advanced techniques. If you're not sure where to start or what the different techniques are pop in to the shop, give us a call or email our class coordinator

Our embroidery club resumes on 2nd October and for those of you who don't know about our clubs they're held once a month and bring together groups who like to share their enthusiasm for a particular form of craft. During the clubs there's a 'make and take'- we provide you with a kit for a small project which introduces you to a new technique or product. There's also guest speakers and a show and tell- we love to see what you're creating at home too!

And last but not least embroidery clinics are on Monday evenings from 7pm to 9:30pm and Tuesday mornings from 9:30am to 12noon. The clinics are for you to bring your own project and get expert help and advice, although if you just fancy hanging out and stitching with like minded people you're always welcome.

You can see our class descriptions, prices and full schedule here. If you'd like to know more about me and my work you can visit my website here. Thank you for reading, and I hope to see you at Craftland soon.

Sunday, July 7, 2013

Book Classes At Craft Land on

Fabulous new adult classes booking site - has launched in Dubai so you can now book your Craft Land class online!

Simply go onto and choose your Craft Land class - select, pay by credit card, sorted!

Life just gets better :-)

Saturday, June 15, 2013

Crafting Is Cool!

Need help keeping busy over the hot Dubai summer? We're presenting a fun & varied set of classes throughout July & August.

many of the summer projects on display in the window

During the regular season, our classes run weekly over several weeks, but during July and August our workshops will take place during one week - very convenient for those of us traveling for part of the summer!

As a special treat, Brother sewing machines will be sponsoring two of our classes, Sewing Zakka Style and Quilting Whirligig. Brother will be providing the fabulous new V7 machines for students to use, a Brother specialist will be on hand to help use the machines, and they will offer a fantastic discount on the machines at the end of the class so that when you fall in love with it you can take it home with you!

try machine embroidery with the Brother-sponsored Sewing Zakka Style class

discover the fantastic quilting features on the new Brother V7 with the Whirligig Quilt class
use this superb machine for free in the Brother-sponsored classes!

  We've got some fun classes for kids - Kids Can Sew intro and part 2 classes for machine sewists, and Kids Crafting for hand work. Kids ages 8 and above can learn to sew, knit, crochet and hand embroider.
Kids' Crafting - hand embroidered cloud pillow

Kids Can Sew! Part 2 - My Own Backpack

We're holding 2 sessions of our Beginners' Quilting class over the summer, as well as three different quilt project classes.
detail from the Floral Applique quilting class

Double Wedding Ring Mini quilting class
  Learn to hand embroider and improve your skills with our summer embroidery classes - an interesting variety of ribbon and classic embroidery styles.
learn Canvas Work hand embroidery in the Bunting Sampler class

take your hand embroidery 3-D with the Stumpwork class

hone your knitting skills in Knitting Part 2 - Baby Knits

knit these cute puppy slippers!
We also hold clinics during the summer months, where you can bring along your current project and a teacher is there to help.

You can see the full schedule on our website, click on "Schedule" for the calendar and "Descriptions" for all the juicy info on pricing, class content and timings.

Wednesday, May 29, 2013

And the Winner is....! Quilt and Stitch Art 2013 - Round Up

Quilt and Stitch Art 2013 was a roaring success. We displayed 153 lovingly-made pieces (having received 210 entries – we didn’t have space for them all unfortunately) and offered the visitors to the show a wonderful display of quilted, stitched, knitted, crocheted, embroidered and crafted items – inspiration abound!

Assorted Images from Quilt and Stitch Art 2013

The Quilt and Stitch Art 2013 Prize Giving Ceremony, held on Saturday 25th May, was attended by a large crowd and there was much excitement as we awarded the viewers’ choice prizes and picked the winners of the entrants’ and voters’ draws.

Thanks once again to our sponsors: TKD, Almoe, Hairworks, Town Centre Jumeirah, Tulip, Addi, Pemin of Copenhagen, Di Van Niekerk, Prym, Madeira, and of course, lead sponsor, Brother Middle East.

Mr Murakami, MD Brother Middle East says a few words (right :Riana Auret, GM Craft Land)

And a big thanks to Dubai Quilters’ Guild for their support and to all the volunteers who helped us manage the show.  

Marietjie Englebrecht (right), Quilters’ Guild President says a few words

Here is a round-up of the winners!
Winner - Knitting

Winning Knitted Entry – Charlotte Chalkley’s Elephant

14 Year-Old Charlotte Chalkley walked away with our fantastic prize from Addi Knitting Needles. The audience were very impressed with her knitted elephant – perhaps not least as the yarn she used had been spun by her mother 24 years earlier! The prize is presented to Charlotte by Craft Land’s knitting tutor, Mel Wilson.

Mel Wilson (left) presents the Knitting prize to Charlotte Chalkley (right)

 Winner – Crochet

Crochet Winner – Anjana Bhatia and Knitting Tutor, Mel Wilson

Congratulations to Anjana Bhatia whose red and white crocheted bedspread won the most votes in the Crochet category. Anjana now gets to experience how wonderful Tulip pink crochet hooks are!

 Runner-Up Machine Sewing

Machine Sewing Runner-Up Cynthia Fernadez (right) and Sewing Tutor Steph Deaves (left)

Cynthia Fernadez won our Prym dress form and fabrics runner-up prize. Cynthia’s black and red stitched bag got a big chunk of the Machine Sewing votes. Cynthia is presented the prize by Craft Land’s sewing tutor, Steph Deaves.

Cynthia next to her winning piece, the red and black stitched bag

 Winner Machine Sewing

Hannah Evans’s Lily the Robot – Winning Entry for Machine Sewing

At only 12 years of age, Craft Land student Hannah Evans snatched the first prize in the Machine Sewing category. Hannah’s stitched robot, named Lily, got everyone talking (and some placing orders!). Well done Hannah! Hannah’s mum Hayat received the Brother Overlocker, storage cabinet and dress fabrics for Hannah on the day – Hannah had a dance lesson to attend – so many talents Hannah :-)

Brother’s Rone Auret (right) presents the prize to Hannah’s mum, Hayat Evans (far left in white).

 2nd Runner-Up – Hand Embroidery

Our hand embroidery category covered all hand stitched works, including cross stitch and ribbon embroidery.

2nd Runner-Up – Hand Embroidery, Mona Shamaa, Right (Left: Jennifer Haack)

Walking away with 2nd Runner-Up prize, sponsored by Di Van Niekerk and Permin of Copenhagen, was Mona Shamaa for her Dream Cottage silk ribbon embroidered piece. Congratulations Mona! Mona receives her prize from Quilt and Stitch Art show organiser, Jennifer Haack.

Mona Shamaa with her winning entry: Dream Cottage ribbon embroidery

Prize Winners Mona Shamaa (right) and Sadia Eltayab (left)

1st Runner-Up – Hand Embroidery

Aliya’s daughter Anna (left) receives the prize from Jennifer Haack (right)
For her incredibly detailed cross-stitch of St Petersburg, Aliya Putsinina received 1st Runner-Up prize. Presented by Jennifer to Aliya’s daughter Anna Dippenaar.

Winner – Hand Embroidery

The Winning Entry for Hand Embroidery was Vangie Tepace’s Secret Garden Cross Stitch

First prize – the person who received the most votes in the Hand Embroidery category, was Vangie Tepace for her Secret Garden cross-stitch. Well done Vangie – it’s a beautiful and very detailed example of cross-stitch - you must have a lot of patience!

Jessica Aldred displays her gold-work embroidery at Quilt and Stitch Art 2013
If you want to learn how to make beautiful hand embroideries, Craft Land can boast Dubai’s finest tutor: Jessica Aldred. Jessica is a star in the world of hand embroidery, having worked on the stunning lace that covered Kate Middleton’s wedding dress two years ago. Jessica – a graduate of the Royal School of Needlework, shares her passion for perfection with all our students, sign up for her classes at Craft Land.

2nd Runner-Up – Quilting
Our biggest representation at the show is quilts and we are generously supported by Dubai’s Quilters’ Guild.

Sadia Eltayab – 2nd Runner-Up Quilting, right (Left: Danielle Gallagher)

Taking the 2nd Runner-Up prize, for her mesmerising quilt named Ecstasy, Sadia Eltayab was given a free long-arm quilting service with Craft Land worth AED800 and a bundle of amazing quilting fabrics for her future projects. Congratulations Sadia!
The Quilting prizes are presented by Danielle Gallagher, Craft Land’s quilting queen and Manager of our Jumeirah shop.

Sadia Eltayab’s winning quilt: Ecstasy

Annika and Lily take 1st Runner Up for their quilt
Our 1st Runner-Ups were the Mother-Daughter duo – a quilted labour of love that captured the spirit of crafting – something to be shared. With their very beautiful “Lovely in Pinks” quilt, Annika and Lily Sager won the second most votes for our Quilting category. Congratulations Annika and Lily!

Annika and Lily with their winning quilt: Lovely in Pinks

Winner - Quilting

Joan Young Winner of the Quilting category (left), Danielle Gallagher (right)

And the winner of the Quilting category, the entrant with the most viewers votes, was Joan Young for her vibrant quilt titled Starburst. Congratulations Joan! Joan walked away with a huge thread chest from sponsor Madeira, a long-arm quilting service from Craft Land, a cutting table and a bundle of quilting fabrics.

Joan Young with her winning quilt: Starburst

Winner – “Other”
Some people break the rules and refuse to be categorised! Failing to come up with a more creative name, we called this category “Other” :-)

Sabine Voege (centre) wins the “Other” category
The winner of this category was Sabine Voege with her cute and quirky “Wake Up and Smell the Coffee” fabric collage. Congratulations Sabine! Danielle presented Sabine with a beautiful mini thread chest from Madeira and a bundle of fabrics for her future projects.

Sabine and her husband

Brother’s Choice
Recognising the courage it takes to pick up a new skill and the focus required by kids to finish a crafting project, we asked Brother to judge the Beginners and Kids Creation categories.

Mr Murakami and his party diligently viewed the beginner and kids entries and were hard pushed to choose winners since the talent on display was excellent.  

Riana Auret (GM Craft Land) guides Mr Murakami (MD Brother), Rone Auret and Deon Barnard of Brother around the Beginner and Kids entries shortly before the prize giving…. Who will they pick as the winners?

Winner - Beginners
And the winner is:

Sophie De Court (right) – wins with Jingle Book
Receiving a chest of Quilters’ Paradise thread from Madeira and a bundle of fabrics, Sophie De Court captured everyone’s imagination with her wonderfully unique Jingle Book.  Congratulations Sophie! The prize is presented by Riana Auret, General Manager of Craft Land.

Winner – Kids
Encouraging creativity in this age group teaches life skills that become invaluable as we grow up – “measure twice, cut once” is a rule that can be applied to all walks of life! :-)

Charlotte Chalkley (right) receives Brother NV50 from Mr Murakami

Stealing the show with the seal of approval from Brother in the Kids category was Knitting Winner Charlotte Chalkely, for her Knitted Elephant – this piece is sure to become a family heirloom now! Well done Charlotte, you’re an inspiration to all young crafters out there!
Charlotte was presented this amazing NV50 sewing machine by Mr Murakami of Brother Middle East. 

Entrant’s Draws
By this point, the crowd had warmed up and got themselves ready for the excitement of the entrants’ draws!

Craft Land runs Quilt and Stitch Art as a community show, where the emphasis is on taking part – displaying your work and celebrating your achievement, even if you don’t win the viewers’ votes. That’s why we saved the very best prizes for the entrants’ draws – so those entering pieces to the show could win big no matter what level their skills.  
We ran 3 draws – one for quilted entries, one for entries that included machine embroidery on them (no matter if they were quilted, stitched, knitted…) and one draw for items that were not quilted (knitted, crocheted, embroidered and other entries).

And here’s what happened:
Winner – General Entries (not quilted)

Mr Murakami Picks the winner

Presented by Jennifer Haack – show organiser, the General Entries draw winner received: a sewing cabinet, a Brother P Touch label machine, AED500 worth of Town Centre Jumeirah vouchers, a free Bra Fitting and Bra Purchase with TKD, a Hairstyling session with Hairworks and a bundle of fabrics. A prize worth nearly AED5,000 in total.

And the winner is:

Amira Ayad (left) receives the basket of goodies from Jennifer Haack (right)

Amira Ayad! Amira entered the show with her Quilted Art Journal and walked away with this fantasic basket of treats. Well done Amira!
Winner – Machine Embroidered Entries

Brother sponsored the prize for this draw, a Brother V3 embroidery machine – a prize that truly made Craft Land staff cry that they could not take part in the draw! This wonderful machine – worth nearly AED10,000 – was an extremely exciting prize and the crowd waited with baited breath as Mr Murakami from Brother picked the name…

Mr Murakami picks again…

And the winner is:

Sinead Smith won the machine embroidery draw, here in front of her beautiful piece!

Sinead Smith!!! Sinead entered three pieces to the show – one that included machine embroidery; “Sylvie is Running Late” (above). Congratulations Sinead – we are looking forward to seeing your entries next year, now you have this fabulous new machine to work on! Sinead has already told us that her family will have to feed themselves from now on – she’s going to be busy!!! :-)

Winner – Quilted Entries
Like last year, our generous colleagues at Brother sponsor a trip to the Tokyo Quilt Show for the winner of our Quilted Entries draw.
Last year’s winner of the trip watched on as the draw took place – Mr Murakami reaching slowly into the draw box to pick the winner, you could feel the tension mount….

Mr Murakami just before he picks the winner…

And the winner is:

Linda Kaka – the lucky winner of the Trip to Tokyo, Japan!

Linda Kaka!!! Knocked back with surprise, Linda stepped up to receive her Tokyo suitcase from Mr Murakami. We know you’re going to have an amazing time in Tokyo next year Linda!

Linda Kaka won the trip to Tokyo just for entering her piece to the show

Voters Draw
And finally, we found ourselves at the end of a prize giving marathon, where the final draw, a draw for the Voters took place.

A prize sponsored by Almoe and Town Centre Jumeirah included a Brother P Touch label making machine and an AED200 Town Centre Jumeirah voucher.
We tipped the draw box upside down and Mr Murakami helped us find a winner:

Riana Auret, Mr Murakami, Jennifer Haack, and (right) Kay Bruce (Craft Land Marketing Manager)

Congratulations go to Jumana Federal who came to pick up her prize later that day at the Craft Land shop. Well done Jumana!

Voters’ Draw Winner – Jumana Fedoral
Enter Next Year
All we can say is – if after reading the above you haven’t rushed to your latest crafting project with excitement for entering next year’s show…. Well, you must be crazy! :-)

You have until April next year (2014) to work on your prize-winning pieces – or on labours of love that you are happy to share with the world – it’s the taking part that counts :-)
Please send any queries regarding Quilt and Stitch Art to or

See you next year!