Monday, September 24, 2012


It's time for the 2nd Annual Sew Pink event!

Join Craft Land, Brother Sewing Machines and Brest Friends in supporting breast cancer awareness in Dubai. "24 Hours of Sewing" takes place for 12 hours each day on Friday October 19th and Saturday October 20th at  the first floor Atrium in Town Center.

We had an excellent turnout last year (see:, and we made over 300 care packs for breast cancer surgery patients. This year we hope to make even more!
2011 - cushions & volunteers

Here's how you can be involved:
Volunteers are needed for to make special cushions and bags for women undergoing breast cancer treatment; the care packs will be distributed via Brest Friends and medical networks in the UAE. We need volunteers who can use a sewing machine, but it's ok if you don't know how...we also need willing hands for cutting, stuffing, finishing etc. Last year's event saw lots of families participating - so sign up your husband and kids to help out and make a day of it! You can volunteer for as little as one hour, but you can also sign up for as many shifts as you'd like. Don't forget, there are several great restaurants in our little Town Center - lots of choices for afternoon tea or a snack.

We also need a few Super Volunteers who would be willing to sign up for 3-hour shifts and help supervise other volunteers. Just mention in your email if you are willing to be a boss!

Supplies and instruction are provided by Craft Land and Brother UAE are donating sewing machines for the event.

To volunteer, email Jennifer Haack at: or stop in to Craft Land and sign up in person. 
Sign up today, and encourage friends and family to join in too... All volunteers will get a goody bag for helping out, not to mention the reward of feeling great for helping someone who's going through a tough time!

Saturday, September 15, 2012

Pfaff offers in September

Back to school can be an exciting time of year - for the moms! Celebrate with a new sewing machine for some "mommy" time while the little ones are in classes. We have terrific new prices on older models of Pfaff sewing and embroidery machines, pop in and try one out this month!

Pfaff Hobby 1142
The Pfaf Hobby 1142 is a wonderful, reliable mechanical sewing machine with some funky decorative stitches and fantastic stitch quality. It's priced at 1,270dhs (regular 1,585dhs), and for our special offers, it comes with a sewing kit valued at more than 100dhs.

Pfaff Grand Quilter
Pfaff Grand Quilter is the standard in home quilting. It is strong, fast and simple with a huge throat area for fitting large quilts and a giant extension table too. It does only straight-stitch, but it does it really well! Piece your quilts with the included 1/4" foot, and do all your free-motion quilting with the floating foot. For 4,460dhs (regular 6,680dhs), and with a sewing kit worth more than 150dhs, it's a quilter's dream machine!

Pfaff Creative 2170
For machine embroidery, check out the Pfaff Creative 2170. It has an intuitive touch-screen for easy use, does beautiful machine embroidery, and is also an excellent sewing machine. At more than half off the original price, it's a total steal -- you get a lot of functionality for just 8,370dhs (originally 17,000dhs +), plus we will give you 500dhs worth of accessories: get extra hoops, feet, or embroidery designs for free!

Monday, September 10, 2012

Join the Club!!

Craft Land's club season is upon us. Join us for one or more of our monthly clubs and get a bonus sign-up gift!

Clubs are different from classes and club meetings, we'll have refreshments, guest speakers, interesting demos on the latest techniques, show and tell sessions where members can share their own work,  and also a new & fun "Make & Take" activity each month. We have different clubs for different crafts: knitting, quilting, hand embroidery and machine sewing - each has one meeting per month. Meetings take place on Wednesday mornings 10am-12noon in the Town Center Atrium.

And membership has its privileges! When you join one of our clubs, you get a generous sign-up gift, reduced meeting rates, and special discounts in the shop on Club days. You'll also be the first to see new products and techniques before they hit the shelves in Craft Land!

Stop in soon to join one or all of our clubs! Membership is only 50dhs for the club year (September 2012 - June 2013); meetings are 30dhs and include refreshments and activity kits; guests can attend meetings without joining for 50dhs.

sign-up gifts

Here are the dates for each club:
Quilting Club:
19 September
17 October
21 November
23 January
20 February
20 March
17 April
15 May

Sewing Club:
26 September
24 October
28 November
30 January
27 February
27 March
24 April
22 May

Embroidery Club:
3 October
7 November
5 December
6 February
6 March
3 April
1 May
5 June

Knitting Club:
10 October
14 November
12 December
16 January
13 February
13 March
10 April
8 May